Product Testing & Ethical Commitment
At Alchemy of Skincare, we have been cruelty-free since day one (November 2011). As a family-run, vegan-founded brand, we are committed to creating luxury skincare that is as ethical as it is effective.
No animal testing is ever conducted or commissioned at any stage of development — from raw ingredient to finished product. Every ingredient is carefully selected from suppliers who share our cruelty-free ethos.
Our formulations are vegan, ethically sourced, and infused with pure essential oils, each chosen for its therapeutic benefits. Blended by Llewelyn, a qualified aromatherapist, massage therapist, and acupuncturist, each product embodies holistic luxury and thoughtful craftsmanship.
Independent testing & compliance:
All formulas are rigorously analysed by a cosmetic chemist and comply with UK Cosmetic Regulations, ensuring they are safe, effective, and indulgent for daily use.
Recognition & Ethics:
We believe true luxury is ethical, responsible, and results-driven. Your skincare should delight the senses, nurture the skin, and reflect your values — never compromise on any.
If you have questions about ingredients or wish to carry our cruelty-free symbol for your own brand, please contact us at info@ownlabelskincare.com
For more information we recommend this highly informative, official site thefactsabout.co.uk which fully explains the current status on animal testing in the UK.
As it states, "Animal testing has not taken place on cosmetic products since 1997 and their ingredients since 1998. This was down to a voluntary industry initiative which led to all licences for such testing being withdrawn. In the European Union (EU), a complete ban on the testing of cosmetic products on animals was introduced by the European cosmetic legislation in September 2004, reinforcing the voluntary action by the European industry to seek alternatives.”